NLNG Shipping and Marine services Limited (NSML) has unveiled its rebranded logo and new brand goals even as it disclosed that it has availed seatime opportunities to over 300 cadets under the Nigerian Seafarers Development Programme (NSDP) and employed over 100.
The Managing Director of NSML, Mr. Abdulkadir Ahmed, while speaking at a press conference to mark the rebranding and new logo of the company on Monday in Lagos, noted that the company is equally committed to transforming and patronising the Nigerian ship registry.
NSML’s new logo, according to the Managing Director, Mr. Abdulkadir Ahmed, marks a significant turning point in the company’s evolution into a leading integrated marine services company and its growth, diversification, and expansion into new markets and service offerings.
While introducing the new logo, he stated that the updated visual identity reflected a closer alignment with the NLNG Group’s rebranding project, which started with the rebranding of NLNG in 2024, reinforces its commitment to collaborative success, excellence, and sustainability in the maritime sector.
The new logo features an “advanced swivel” in green, lemon and blue colours. The swivel symbolises NSML’s agility, evolution, and growing role as a world-class provider of integrated maritime services. As a member of the NLNG group, this design also reflects NSML’s vital role in connecting energy production with global markets.
Responding to a question by News Diet correspondent on the company’s plans to utilise the nation’s ship registry, Mr. Ahmed said; “One of the things that we are doing to improve the nation’s ship registry is to support the Nigerian Maritime Administration and Safety Agency (NIMASA) to be able to put in place the necessary framework to enhance the acceptability of the Nigerian ship registry.
“The whole essence of a registry is its acceptability such that vessels registered under that registry can transverse countries and be accepted for trade. In the next few weeks or months, we expect to see the changes because we have been engaging NIMASA, under the leadership of Dr. Dayo Mobereola.”
The NSML boss, however, stressed that the new logo is more than just a visual update, as it embodies NSML’s core values of professionalism, teamwork, respect, excellence, and care, reaffirming its mission to provide cost-efficient maritime services in a safe, reliable, and sustainable manner.
“We provide world-class integrated shipping and maritime services while fostering international maritime skills and standards in Nigeria. Over the years, we have committed to achieving excellence in the services we provide. We believe we have earned the right to aim for increased leadership in the industry and that is what this new brand is inspiring us to do.
“As part of the NLNG Group, we play a crucial role in connecting energy production to markets. As the energy world changes, we are evolving too, growing from traditional ship management to full-scale maritime solutions provider. By working smart and staying innovative, we are helping to drive sustainable development across Africa while supporting the global shift to cleaner energy. This puts NSML at the heart of the push for industry growth and a greener future,” he said.
Describing the colours behind the new logo, Ahmed stated that the green colour signified NSML’s strong commitment to safety, leadership in the maritime industry, and dedication to sustainability whilst the blue colour reflected NSML’s reliability and operational excellence.
He added that the lemon colour represents NSML’s spirit of innovation, commitment to excellence, and focus on delivering forward-thinking maritime solutions for a sustainable energy future.
The rebranding is expected to strengthen NSML’s brand identity, positioning the company as a leading provider of integrated maritime services within and beyond Nigeria.
