- Social Media defamation threatens indigenous businesses – MAN DG
Following a recent conflict involving a member company, Erisco Foods, and a dissatisfied customer, the Manufacturers Association of Nigeria (MAN) highlighted the need for equal protection of manufacturers and consumers’ rights.
The association urged regulators and the buying public to engender an atmosphere that promotes objectivity and fairness, whilst safeguarding the interest of the consumer and protecting the business and integrity of the manufacturer.
Segun Ajayi-Kadir, mni, Director General of the Association, emphasized the need for intentional steps to protect manufacturers from the adverse effects of social media trial and defamation and ensuring fairness for all stakeholders.
He, however, noted that the case underscored the importance of diligent investigation as carried out by the Lagos state consumer protection agency and the Standards Organization of Nigeria (SON) which exonerated the manufacturer of the said product. The two agencies should actually be commended for unravelling the truth of the case.
Addressing the impact of Social Media defamation, Ajayi-Kadir said this could significantly affect the businesses of manufacturers and even threaten their existence, stressing the need for measures that recognize the challenges faced by manufacturers in Nigeria and encourage consumer patronage and empathy.
The MAN Director General also opined that manufacturers should be protected from the adverse effects of unverified negative claims about locally manufactured products.
While acknowledging and encouraging consumers’ right to voice legitimate complaints through appropriate channels, he underscored the significance of holding consumers accountable for spreading false information about local products and attempting to vilify local manufacturers in the public opinion place.
Highlighting the challenging business environment in Nigeria, MAN emphasized the critical role of consumer patronage in maintaining the viability of local manufacturing businesses, the association stressed the negative impact of unverified statements on businesses, even when product validation confirms their quality, and urged government agencies to take deliberate steps to protect manufacturers while protecting the right of the consumer.
MAN equally called for a shift in consumer behavior towards patronizing domestic goods and showcasing their quality to the global market, even as he harped on mutual accountability between manufacturers and consumers to foster economic growth in Nigeria.
Ajayi-Kadir added that, MAN advocacy underscores the importance of balanced regulatory policies that protect manufacturers while upholding consumer rights, ultimately aiming to foster a conducive environment for sustainable business growth in Nigeria and the wellbeing of its people. As a responsible association, MAN is committed to ensuring that the case is resolved amicably.
