As part of activities in commemoration of the 2024 International Women’s Day (IWD, one of Africa’s foremost not-profit organizations, ImpactHER, is set to train for free over 250 female entrepreneurs on digital skills and market expansion strategies.
The training, which is scheduled to take place in Lagos on 8th March, 2024, is in line with the NGO’s mandate of empowering African female entrepreneurs by bridging the gender business financing gap.
In partnership with the African Union and supported by other sponsors such as GIZ and Brave Women, the free training which will hold at The Zone, Gbagada will bring together over 250 small and medium scale female entrepreneurs who are engaged in various business activities.
The participants will undergo training on market expansion strategies, digital skills, packaging and export, business book keeping, business financing and various other topics which will help them navigate the challenges of running their businesses.
According to Clementina Uzogor, Director, ImpactHER, the theme of the training “Inspiring Inclusion: Unlocking Opportunities Using Digital Skills and Market Expansion” is sacrosanct this period as SMEs need to know that business success and expansion is possible once they have a good grasp of the various digital skills available to them.
“Excellent use of digital skills will help SMEs create a niche for themselves and reach a global set of customers. This is the essence of this training. We have put together wonderful facilitators to explore in details the various digital marketing skills and how they can help with business and market expansion”, she said.
She observed that the speakers for this year’s celebration have been carefully researched and put together, adding that the training will be worthwhile.
“Olanrewaju Oniyitan, Founder and CEO, W-Holistics Business Solutions; Florence Okafor, Chief Trade Promotion Officer, Nigeria Export Promotion Council; Olatunde Shobajo, Youtube Expert at Valor Reviews and Chidinma Ndukwe, Social Media Manager, Robert Taylor Media will be on ground to share their business experience and expertise at the training.”
“Our panelists include: Adaku Ijara, MD/CEO, Emerging Africa Asset Management Ltd; Oluwatoyin Aralepo, Director of Finance, Mastercard Foundation; Dr. Oluseyi Olanrewaju, Chief Financial Officer, Digital Reality; Ayishat Olanrewaju, Founder, Corporately Lucid and Adesuwa Okunbo Rhodes, Founder, Aruwa Capital”.
While enjoining female entrepreneurs to take advantage of this uniquely structured training to enhance business growth, Efe Ukala, Founder of ImpactHER, informed that participants only need to register at https://iwd.onboardingimpacther.org/ and attend the training for free.
“We urge all our female entrepreneurs to register for this event. They stand a chance to win $1,000 business grant, free websites and business registration, business advisory and free digital marketing strategy session too. This training is going to be a springboard for a reverberating business success for female entrepreneurs in Lagos and Nigeria” she expressed.
ImpactHER is an award-winning not-for-profit organization awarded at the African Union as the Best Women SME (small and medium sized enterprises) Support Organization in Africa. The organization has trained over 130,000 female entrepreneurs across the 54 African countries.
