VitaZobo, a premier brand in nutritious zobo-based beverages, has brokered a partnership with Noosi Tiwantiwa, a leading health influencer, to promote natural drink solutions to wellness.
Sesan Adekoya, Managing Director, VitaZobo, revealed this via a statement on Saturday in Lagos, stressing that the partnership would also set new benchmark in the beverage industry.
The News Agency of Nigeria (NAN) reports that Noosi Tiwantiwa originally known as Dejoke Ogunbiyi is a registered nursing consultant in the country.
Adekoya noted that the initiative highlighted the drink company’s innovative approach to beverage formulation, aligning with industry trends and consumer demands.
He said the collaboration was designed to amplify the company’s commitment to health and wellness, targeting both business and consumer audiences with compelling content and actionable insights.
He noted that Tiwantiwa’s relatable wellness journey had earned her a significant following across diverse demographics.
Adekoya said as the company’s brand ambassador, she will create tailored content that underscored the health benefits of VitaZobo beverages.
He expressed optimism that this would position the brand as a trusted choice for consumers and businesses seeking natural, nutritious drink solutions.
“The partnership leverages her influence to communicate VitaZobo’s core value proposition, a unique blend of antioxidant-rich, vitamin-packed beverages that promote an active and balanced lifestyle.
“Through educational campaigns and fitness integrations, the collaboration aims to enhance consumer awareness and drive engagement across multiple channels.
“Collaborating with Noosi Tiwantiwa allows us to expand our reach and deepen our connection with health-conscious audiences.
“Her dedication to wellness perfectly mirrors our mission to redefine healthy living through our zobo-based beverages and together, we aim to set new benchmarks in the beverage industry,” he said.
Adekoya said that for business to consumer audiences, the partnership would emphasis VitaZobo’s benefits for individuals seeking healthier lifestyle choices.
He remarked that the brand ambassador would showcase how VitaZobo fitted seamlessly into everyday routines, whether as a refreshing post-workout drink or a wholesome addition to family meals.
He added that for business to business stakeholders, the collaboration underscored the company’s potential as a premium product offering in the growing health and wellness market.
